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The Gun Safety Alliance empowers business leaders to end the culture of gun terror.

 
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GUN SAFETY ALLIANCE

Who We Are

The Gun Safety Alliance is a group of business leaders and concerned citizens from across every industry—a "coalition of the willing"—working together to propel cultural change and prevent unnecessary gun deaths in the United States. 

 
 
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MISSION

What We’re
Fighting For

There is a middle ground where most Americans can agree. We've found that middle ground and are working to unite like-minded citizens. Behind the scenes, we are effecting real change to stem the tide of gun violence. This is not a partisan issue, it’s a human crisis. That is why we continue to work together and fight for:

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Universal Background Checks & responsible gun safety legislation

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Gun safety in the home to end Family Fire

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Support candidates who vote for sensible gun policies

 
 
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the second amendment

Gun Safety vs Gun Control

We support the second amendment. Many members of our group are gun owners, and some are members of the NRA. You can be pro-gun safety and pro-second amendment at the same time.

In fact, we'd ask, how can you not?

We are not fighting for “gun control” — we're fighting for common sense “gun safety.” There’s a big difference, and that difference is greatly important to our cause.

Most gun owners are responsible, and many own guns to protect themselves and their families. They have every right to do so if they follow the law. But we should all understand the risks and responsibilities that come with owning firearms.

 
 
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WAYS TO HELP

What You Can
Do Right Now

Every morning, the Gun Safety Alliance team meets to discuss specific actions we can take to further our mission of empowering leaders to end the culture of gun terror. Please check this site daily and use your voice (post, share, comment) to help us get the word out on key updates and actions:

 
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Learn how to end Family Fire. 

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Support the Movement

 
 

Are you a business leader who would like to get involved with our group? Join our incredible partners who have bravely taken a stand. We support them, and we will support you.

 
 
 
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The students of Marjory Stoneman Douglas High School need your support. Take action here.

 
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Students from Marjory Stoneman Douglas High School published this letter to business leaders in the New York Times

 
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Enterprise Holdings, Hertz and Avis Budget have all joined the movement. They need your support.

 
 
 
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Our friends at Lyft have stepped up and are offering thousands of free rides to March For Our Lives events!

 
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Gucci has made a major contribution to help March For Our Lives. We are grateful!

 
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First National Bank of Omaha has reconsidered its policies because of your feedback.

 
 
 
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Delta Airlines CEO declares: "Our Values Are Not For Sale." Show them you appreciate their position: Fly Delta.

 
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LL Bean and Kroger have announced they will no longer sell guns to anyone under 21 years old. Show them your appreciation by shopping there and post your support.

 
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Show Walmart your appreciation for its support of gun safety measures by downloading their app here. (Post this message to thank them)

 
 
 
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Post and support the decision by Dick's Sporting Goods. (Post this message to thank them)

 

We've partnered with Ad Age to invite all creators to join the movement.

 
 

 

Become part of the Alliance

Help us create a safer world.

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